Bio

Founded in 2013 by photographer and creative director Dreu Suarez in The Bronx, NY, SUARÉ® is a revolutionary clothing brand that merges innovative design with timeless functionality. Known for its minimalistic approach and cutting-edge technical printing methods, the brand’s early focus was on 3M reflective printing — a signature technique that adds dimension and visual impact. This unique approach, combined with Dreu’s passion for photography and his understanding of how light interacts with clothing, allowed SUARÉ® to stand out in the crowded fashion industry.

Dreu Suarez’s experience as a photographer inspired the integration of 3M reflective details into everyday wardrobe staples, enhancing the way clothing appears in photos and ensuring each piece becomes eye-catching in any light. The brand’s early designs, from hoodies and rain jackets to bags and hats, were created with a purpose: to be key staples in any wardrobe rotation.

As SUARÉ® evolved, the brand maintained its minimalistic design ethos while expanding its focus on premium fabrics and refined silhouettes. Today, SUARÉ® is committed to producing high-quality, long-lasting garments that honor heritage brand values and are meant to be cherished for a lifetime. Over the years, SUARÉ® has continued to innovate, experimenting with specialty fabrications like PVC material, glow-in-the-dark prints, reflective zippers, velcro patches, branded eyelets, and the brand's standout product line.

In 2024, SUARÉ® is taking the NYC streets by storm with its highly coveted "Swanky Cap," inspired by The Bronx. The name "Swanky" carries a triple-layered significance: it evokes the sound of "Yankee," referencing the iconic logo design; it conveys a sense of luxury through its definition; and it shares a phonetic connection with the brand name "Suaré."

With a commitment to creating clothing that merges style, sustainability, and purpose, SUARÉ® continues to embody the essence of timeless fashion, providing pieces that last for generations while capturing the essence of New York City street culture.